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Starting in early 2008, our agency partnered with NRDC for initiatives ranging from ocean and habitat preservation to sustainability and clean energy legislation. Our relationship with NRDC continues to deepened, with our team working closely with NRDC’s various offices to educate, motivate and mobilize on issues concerning wildlife, habitat and climate.

On the critical issue of clean energy legislation, we’ve been asked to help out in a broad range of initiatives, comprising various media, various target demographics and various approaches: Brash. Nuanced. Direct. Inspirational. Funny. Hard-hitting.

Our latest project is a celebrity PSA launched on the heels of President Obama’s State of the Union address. The spot features Leonardo DiCaprio, Jason Bateman, Chace Crawford, Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum, Dr. Cornel West and Forest Whitaker.

Shot in Los Angeles and New York, “This Is Our Moment” was released on the Kyte platform and received more than a million views in its first five days. Media coverage has included MTV, People.com, Slate.com, The Huffington Post and Rolling Stone, with RS columnist Tim Dickinson calling the spot the “best PSA ever.”

Project credits:

Executive: Phil Gutis
Producers: Daniel Hinerfeld, Francesca Koe
Agency: The Compound
Art Director: Chad Sawyer
Production Company: Draw Pictures
Director: Petro Papahadjopoulos
Director of Photography: Learan Kahanov, Larkin Seiple
Editorial and Visual Effects Company: Union Editorial
Additional Editing: Lisa Whiteman & Renee Barron
Online Production: Lisa Goffredi & Will Tam
Public Relations: Jenny Powers& Sunshine Sachs
Digital Media PR: Common Sense NMS, A. Lasky

Categories: print, television, radio, viral, digital & online, environmental, political